1
عمومی::
نظریه تازگی | تأخر
Recency Theory Currently, many advertisers believe that clutter has diminished the viability of the three-exposure hypothesis. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements.10 When a consumer pays attention to messages that might meet his needs or wants, the closer an exposure to a commercial is to the purchase decision, the more powerful the ad becomes.
واژگان شبکه مترجمین ایران